Go through the three tabs - Layout, Branding and Basic Info - to enter information that will help optimize your channel for audience discovery. In your channel dashboard, click Customize channel. Time to make this sweet new social media profile your own. (Learn more in our post on how to use YouTube for marketing.) When you create a YouTube Brand Account, you can give multiple people admin access and customize the name and appearance to match your brand.Īnother cool thing about Brand Accounts: they allow you to access YouTube Analytics, which offers super helpful insight about who’s watching your videos and what content is popular. Just go to your YouTube account page, click Create a Channel, and then enter a name for your Brand Account. But to use YouTube for your business, you’ll want to set up a Brand Account. With your Google account, you’re automatically set up with a personal YouTube account. This is just your key to get in the YouTube door. The name and email address won’t be publicly linked to your brand, so don’t worry about keeping those on-message. If you’re starting from scratch, head here to sign up for a new Google account. If you use Gmail, Google Maps, or Google Play, you probably already have a Google account… so skip ahead to the next step.

Making a successful YouTube channel starts with making a YouTube channel. How to create a new YouTube channel in 5 simple steps

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